Loyal learnings: how the latest tech can help you get repeat customers

“Restaurants, pubs and bars have long known the old adage that it’s easier and cheaper to keep the customers you’ve got than to go out and get new ones,” says Olivia FitzGerald, marketing technologies managing director at Zonal. “As a result, we’ve witnessed loyalty solutions ranging from the coffee stamp card with its tantalising promise of a free hot drink, to the restaurant membership scheme that gives your loyal customers money off their orders.”